Fergus by Principal Studio
Organic food brands often land in the same visual territory as many vegan and eco-conscious counterparts – but when did the pursuit of consumer trust become so entwined with muted colour palettes,...
View ArticleScapegoats by Strategy
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of...
View ArticleMonkey Baa Theatre Co. by Universal Favourite
Theatre is an artform that relies not only on its visual and verbal performance elements, but the text from which all the rest of the more showy aspects are born. An obvious point, but one that often...
View ArticleMarshmallow by Ragged Edge
A marshmallow is sweet, soft, pliable. Yet they are also resilient and surprisingly strong – who among us hasn’t enjoyed watching them perform surprisingly well under a hydraulic press compared to...
View ArticlePaws Off! by Seachange
Anyone who’s ever had a dog, or just interacted with one, has likely spotted that over and above pretty much anything, food is the centre of their universe. Unfortunately for us, though, it’s not just...
View ArticlePhil’s Finest by Gander
It’s a moot point now that the last few years have seen an explosion in all things vegan and ‘plant-based’ (a term arguably used lightly, when you consider the ingredients in many no-meat, no-dairy,...
View ArticleErbert by AUGE
Few countries on Earth take their food as seriously as Italy. It’s not difficult to justify the enormous pride Italians take in their spectacular culinary heritage, with their cuisine considered the...
View ArticleExpensify by The Collected Works
According to The Collected Works, one of the main reasons its recent client Expensify was looking to rebrand was to remedy a perceived mismatch between the ‘wacky’ vibe of the brand’s marketing and ads...
View ArticleWholesome by Universal Favourite
Wholesome is a new breed of supermarket that doesn’t fill a gap in a market so much as it positions itself at a nexus of multiple intersecting demands. The pursuit of ethical grocery and household...
View ArticlePilo by 5.5
Youth hostels aren’t exactly associated with luxury – nor great branding. For the most part, they’re deemed the cheap and cheerful option; a trip where home comforts are sacrificed for socially minded...
View ArticleParkette by Kinoto
Cute, bright, and striking; there’s very little not to love about this identity for Parkette. Based in Hamilton, Canada, Parkette is billed as a boutique shop ‘dedicated to kids and the kids at heart’,...
View ArticleBlack Bee Honey by OMSE
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy...
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